Resonance - Joakim Vars Nilsen

Joakim Vars Nilsen

People. Remixing. Books. Disruptive Innovations. Curious. Lazy. Passionate. Music. Advertising. Media. Strategy. Creativity. Reindeers.

Creative Strategist @ MediaFront.no

Opinions - my own.

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February 8, 2010

The future advertising agency?

“There’s a goldmine waiting to be had for the agency that begins to record everything, measure everything, act objectively, and glean insights from interactions and become the data-hub and consumer insights engine for the brand.”

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February 5, 2010

Blew my mind. Illest on the web...

First, check out this interview:

Secondly, now that you know what Die Antwoord means, check out this website for the answers: http://www.dieantwoord.com/secret.html

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February 2, 2010

Apple vs Google (vs Facebook)

A friend of mine @thomas_wagner tweeted this:

"Yes, I get what Apple is doing. But no, I don't like their vision of the web and content consumption and its implications for our culture."

When I asked him to elaborate he pointed me to the manifesto from Google "The meaning of open"

And went on to argue:

1) Apple are building an ecosystem that is obviously brilliant to use, simple and aesthetic. It will be a success.

2) It is based on locking people in and "the internet" out. They aim at controlling content, distribution and consumption.

And tops it off with:

3) To me, this implicates a culture that dismisses complexity (the good sort of it). Radically spoken: http://bit.ly/9Nc3Bn

Then I came over this response from Techcrunch: "For Google, The Meaning Of Open Is When It’s Convenient For Them"

Stating that "Google is only open when it is convenient for them. Google will never open up the source code to its search algorithms or its advertising system, or share the core data which gives it a competitive advantage in those areas because that is where it makes all of its money."

Jeff Chausse enters with " How Apple Will Destroy The Web"

Stating that "Everyday people do not give a crap about the Web. Now, don’t get me wrong – they care about the information found there, but Google famously demonstrated that the average Joe doesn’t know the difference between a browser, a web site, and a search engine. People want to tell their computer what they want, and then get an answer. They don’t care one bit if that answer is streamed via HTTP and rendered in a web browser via HTML. They just want an answer. Oh, and it doesn’t hurt if they get that answer fastand in a fun, engaging way. You know, like, via a 99 cent app on your phone.

"Deep down, Apple doesn’t believe in Social Networking. They believe in enabling real human interaction."

Let´s bring in Facebook to the discussion...

What´s your view?

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January 29, 2010

Making is connecting. FTW...

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January 29, 2010

To be successful in social spaces, you need to be active in the world.

That´s a quote from the brilliant Faris Yakob - http://farisyakob.typepad.com/blog/2010/01/existence.html - the full quote:

"You need a social profile to engage with other people and the world - but you need to be doing other stuff, constantly, to feed it. To be successful in social spaces, you need to be active in the world"

Thanx @Daria for sharing: http://bit.ly/d5s6Mq

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January 28, 2010

The 12 Least Ethical Companies In The World:

Hope this list spreads around the web...

#12 Barrick Gold Corporation

#11 Mediaset SpA

#10 Total SA

#9 Grupo Mexico SA de CV

#8 Syngenta AG

#7 Ryanair Holdings plc

#6 Occidental Petroleum Corporation

#5 Philip Morris International Inc.

#4 Freeport-McMoRan Copper & Gold Inc.

#3 Chevron Corp.

#2 Halliburton Company

#1 Monsanto Co.

So Monsanto is the WORST/least ethical company in the world, according to Covalence Ethical Ranking 2009. Monsanto seems to do whatever they want, unbelievable.

PS. Dow Chemicals is ranked 6 BEST company within it´s sector, un...f....believable #2.

http://www.huffingtonpost.com/2010/01/28/the-least-ethical-compani_n_440073.html?&just_reloaded=1

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January 26, 2010

Global time spent on Social Media sites up 82%

December 2008 useres where spending just over three hours on social networking sites. Last year users spent more than five and half hours...

Facebook - global useres spends nearly six hours per month on the site.

Click here to download:

Global_time_spent_on_Social_Me.zip (148 KB)

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January 13, 2010

Three-quarters of Japanese social network users access the sites only from their mobile phones.

Interesting read from MOBILE MARKETING DATA LABO, and FUTURELAB, regarding Mobile use. Mobile has been the hype... the last 3-5 years. Perhaps during next year we will see the mass adoption of using the mobile phone as major access point to the internet in Europe and US.

I´d say now is the time for brands to position themselves. We are already seeing the need for niche networks. Remember sociology prevails over technology when it comes to engagement, as Soils says. I would put my money on niche networks with hyper local presence nationally and internationally. And this is the right moment for brands to start investing in these solutions instead of continuing spending.

The japanse are a crazy bunch of people... But it would naive to ignore these stats.

Local. Local. Local.

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January 11, 2010