Comparing CTR
CTR (click through rate) shows how often people click on stories they see in feeds, so the calcuation is CTR = Clicks/Impressions. We see an average click rate of 0.03% for Ticker and 2.94% for Newsfeed.


Comparing Total Referral Traffic
We then analyzed how much traffic was sent from Newsfeed and Ticker. We totalled up all the Story Clicks for all apps. During the 30 day period, Ticker gave 562 clicks and Newsfeed gave 64,017. Newsfeed is sending 114x more traffic than Ticker.

Source: https://twitter.com/#!/Momentus_Med

64% of 18-34 owns smartphone
46% of 35-55+

32% said they had stopped or almost stopped rentimg or buying DVD´s

64% download apps (out of these 49% have dowloaded apps at least once a week the past month)
Types of Apps used:
70 % Information (news, sports, weather)
60% Networking
58% Entertainment (music, games, videos)
55% Navigation

What do people do: Se image below.

Find the intersection of:
–    The next most immediate thing people want
–    The next most immediate thing you can provide

What is the next thing people trying to .....  need?

You’ll know you’re headed for digital disruption when you
- Build a digital bridge to your consumer
- Measure early, measure often
- Fail frequently, fail cheaply
- Partner promiscuously

Taken from the report: http://mcquivey.org/McQCES2012share.pdf

PS.  I dont think so. Changing our brains, yes. But not ruining.

He continued: 'In the past three years we've been pounded over the head with the idea that everything spreads and everything is contagious, and your peers can influence you in so many ways.'

'Students who share some tastes in music and in movies are indeed more likely to become friends, but it's very rarely the case that students adopt the preferences of their friends,' he explained.

> People love to champion greatness. That´s why culture is driven by creativity. That´s why you need to activate the market:

Thnx to @janbarstad
Read more: http://www.dailymail.co.uk/news/article-2076405/Harvard-study-shows-Facebook-friends-dont-influence-taste.html#ixzz1h45MvMNr

1. Movements – The new world order.
Been in the pipeline for some years now. That´s exactly one of the main reasons why purpose tied in driven marketing is key. Exepct more user driven media – but not on old school one way tools like most blog technology these days. Look out for more “democratizied” tools to come. Also read The New Capitalist Manifesto, Clay Shirky, Mark Earls o.s My preso on the subject:

2. Projects, not campaigns.
This is a old one, but just recently being adapted more broadly in our business. Pepsi, Ford, NIKE, Dell, Starbucks, Imsdal, Mack, TV 2, Solo, VW, Tine amongst the pioneers. Look out for more focus on actually improving products and helping customers on the expense of trying to change perceptions about products and services. But please do not forget the magic ingredient, only “useful” gets you only that far. BTW Kudos to brazillian F.biz for their OMO Liquido Super Concentrado “Super Nice Training Center”.  It´s key to activate the market:

3. Marketing as service design.
The key for effective marketing is to create solutions that integrate customers and potential new customers even more so that the brand becomes a platform for rich interactions – this gives the brand unique valuable data that should be used to steer future marketing initiatives. Look out for more solutions that i.e morphs mass media and citizen journalism. http://aresonance.posterous.com/dont-be-an-echo-lead-new-article-in-adasia

4. Social and beyond.
Always on. Yes. That´s all you need to know. 365, 24/7.

5. Identity online.
The user is the hero. Well, in my opinion it´s much more important to serve group dynamics with the copying mechanism in mind.  A person is a person through other persons. So don´t focus on the self-interested individual in your marketing. It´s not about me. It´s about us. We did one go though: http://awards.mfcampaign.net/Imsdal/

6. Technology
Read all about this here:

7. Data.
Facebook aims at taking everything living. Humans must open up everything. And we just can´t resist. Diaspora and Path will not succeed, yet.

8. Augmented content.
Seconds screens will never merge with the first screens. TV2.no will be at the forefront in 2012. Right now TV conversations are  drowned in a stream of tweets and wallposts.

9. Money.
Cash is king. Digital is queen.  

10. Hack culture.
The age of remixing is finally taking off. Look out for tons of entrepeneurs. Look out for cultural jamming!

11. Music.
Just one word. The first usefriendly service that gives musicians the cut they deserve will prevail.

12. Content.
Context.

13. Retail
Will become more important than ever. The stuff sourunding you will want to talk with you.

14. Gaming.
Game mechanics. Look out for more subtile use of this. Efficient.

15. Publishing
3.000.000.000 new authors awaiting to be published. Well. They don´t wait anymore.

16. Design
Distortion reality field.  

Most important trend:
Trend is for now – love is forever

Mobile changes social from a "check-when-I'm-at-a-PC" experience to one that pervades everyday life. The use of smartphone as a second screen is also booming. Checking email, social networks, browsing and visiting your site/service/app?

Here are the 42 countries, ranked in order of their smartphone penetration rate percentage, per capita. You also see the ranking, the name of the country, the national population rate, the national mobile phone subscriber count, and the migration rate of mobile subcribers to smartphones; and finally the rate of smartphone penetration per capita.

Rank . Country . . . . . Population . . Subs . Sm'phones . Migr.Rt . . Per Capita

1 . . . . Singapore . . . . . . . . .   4.9 . . .   8.1 . . .   4.4 . . . . 54% . . . . 90%
2 . . . . Hong Kong ***  . . . . .   8.0 . . . 14.0 . . .   4.9 . . . . 35% . . . . 61%
3 . . . . Sweden . . . . . . . . . .    9.3 . . . 13.6 . . .    4.8 . . . . 35% . . . . 52%
4 . . . . Australia  . . . . . . . . .  21.6 . . . 29.8 . . . 10.2 . . . . 34% . . . . 47%
5 . . . . Spain  . . . . . . . . . . .  45.5 . . . 58.9 . . . 20.8 . . . . 35% . . . . 46%
tie 6 . . Denmark *  . . . . . . .    5.5  . . .  7.6 . . .   2.4 . . . . 32% . . . . 44%
tie 6 . . Israel ***  . . . . . . . .    7.0 . . . 11.0 . . .   3.1 . . . . 28% . . . . 44%
tie 8 . . Finland *  . . . . . . . .    5.4 . . .   9.6 . . .   2.3 . . . . 24% . . . . 43%
tie 8 . . Norway *  . . . . . . . .    4.9 . . .   6.2 . . .    2.1 . . . . 34% . . . . 43%
10 . . . New Zealand ** . . . .    4.3 . . .   5.5 . . .   1.8 . . . . 33% . . . . 42%

11 . . . UK . . . . . . . . . . . . .   62.1 . . . 82.4 . . . 25.0 . . . . 30% . . . . 40%
tie 12 . Italy  . . . . . . . . . . . .  60.2 . . . 87.8 . . . 22.8 . . . . 26% . . . . 38%
tie 12 . Netherlands  . . . . . .  16.7 . . . 19.7 . . .   6.3 . . . . 32% . . . . 38%
tie 14 . Austria  . . . . . . . . .    8.4 . . . 13.0 . . .   3.0 . . . . 23% . . . . 36%
tie 14 . Taiwan ***  . . . . . . .  23.0 . . . 31.0 . . .   8.2 . . . . 26% . . . . 36%
tie 16 . Greece ** . . . . . . . .  11.2 . . . 15.6 . . .   3.9 . . . . 25% . . . . 35%
tie 16 . Ireland ** . . . . . . . .    4.6 . . .   5.6 . . .   1.6 . . . . 29% . . . . 35%
tie 16 . Portugal ** . . . . . . .  10.7 . . . 17.0 . . .   3.7 . . . . 22% . . . . 35%
tie 16 . USA . . . . . . . . . . . 319.1 . . 319.4 . . 111.8 . . . . 35% . . . . 35%
20 . . . South Korea ***** . . . 48.6 . . . 54.0 . . . 16.4 . . . . 30% . . . . 34%

tie 21 . Canada ** . . . . . . . .  34.1 . . . 26.5 . . . 10.4 . . . . 39% . . . . 30%
tie 21 . Switzerland * . . . . .     7.6 . . .   9.7 . . .   2.3 . . . . 24% . . . . 30%
tie 21 . France  . . . . . . . . .   62.8 . . . 66.0 . . . 18.8 . . . . 28% . . . . 30%
tie 24 . Germany . . . . . . . .   82.0 . . 107.7 . . . 23.0 . . . . 21% . . . . 28%
tie 24 . Belgium* . . . . . . . .   10.7 . . . 12.8 . . .    3.0 . . . . 23% . . . . 28%
tie 26 . Poland **  . . . . . . .   38.0 . . . 49.2 . . .   7.1 . . . . 14% . . . . 19%
tie 26 . Malaysia ** . . . . . .   28.1 . . . 36.6 . . .   5.2 . . . . 14% . . . . 19%
28 . . . Russia **  . . . . . . .  140.0 . . 234.4 . . . 25.0 . . . . 11% . . . . 18%
29 . . . South Africa  . . . . .   50.6 . . . 58.8 . . .   8.7 . . . . 15% . . . . 17%
tie 30 . Czech Rep ** . . . .   10.4 . . . 14.2 . . .    1.7 . . . . 12% . . . . 16%
tie 30 . Hungary ** . . . . . .   10.0 . . . 11.4 . . .   1.6 . . . . 14% . . . . 16%

32 . . . Thailand **  . . . . . .   68.3 . . . 78.3 . . . 10.0 . . . . 13% . . . . 15%
tie 33 . Japan ***** . . . . . . 126.9 . . 126.8 . . . 18.1 . . . . 14% . . . . 14%
tie 33 . Brazil ** . . . . . . . . 197.7 . . 229.5 . . . 28.0 . . . . 12% . . . . 14%
tie 33 . Romania **  . . . . .    21.1 . . . 31.0 . . .   2.9 . . . .   9% . . . . 14%
36 . . . Turkey . . . . . . . . .    76.0 . . . 66.3 . . .   8.3 . . . . 13% . . . . 11%
37 . . . Ukraine **  . . . . . .    45.0 . . . 52.1 . . .   4.5 . . . .   9% . . . . 10%
tie 38 . Indonesia **** . . . . 229.0 . . 212.0 . . . 18.1 . . . .   9% . . . .   8%
tie 38 . Mexico ** . . . . . . . 111.1 . . . 99.3 . . .   8.7 . . . .   9% . . . .   8%
40 . . . Slovakia ** . . . . . . .    5.4 . . .   6.5 . . .   0.4 . . . .   6% . . . .   7%

41 . . . China ** . . . . . . . . 1360.0 . . 961.3 . . . 77.1 . . . .   8% . . . .   6%
42 . . . India **  . . . . . . . . 1220.0 . . 973.0 . . . 33.2 . . . .   3% . . . .   3%

 (no star) average of both studies (best number)
 * using surrogate data for Netsize, then averaged (second best number)
 ** using only Netsize/Informa data
 *** only using Google/Ipsos data
 **** Indonesia: using only half of rate from Google/Ipsos (because surveyed only city penetration)
 ***** Japan and S Korea: These numbers are NOT indicative of how advanced phones are in those countries, while technically are reasonably accurate measures of 'only smartphones'

http://communities-dominate.blogs.com/brands/2011/12/smartphone-penetration-rates-by-country-we-have-good-data-finally.html

IMPORTANT: Like Edelman says, Fans won’t see posts that much unless they interact with a page, but they won’t interact with a page unless they see and engage with its posts.

Best days to reach with posts: Thursdays and Fridays.

A study of 200 brands by Buddy Media found that those posts outside of normal business hours – in the early morning, at the end of the business day or late at night – had 20 percent higher engagement rates than average

A brand should ideally only post once per day.

From Edelman:
The best time to target fans, determined through research and testing
To determine the best time of day for a page to post, Jeff Widman of PageLever recommends calculating the average life span per post by posting an update to the page, and recording its impressions, likes and comment until the rate of new impressions and likes slows down. Using this strategy, one could create an average lifespan per post based on time of day, and could then experiment with different times.

The number of times per day to target fans
The number one reason users “unlike” a brand is because they post too much.[i] However, the larger the Facebook fan base, the more times a brand could post. Knowing the average life span of a post – which, according to Widman, is nearly 23 hours – can help determine when the next post should come. Based on this formula, a brand should ideally only post once per day.

When to break the rules
There are times when fans will be more responsive to fewer or more posts, or posts at different times. A brand’s timing methodology is not a steadfast rule, but more of a guideline. For example, if a Canadian brand regularly posts at 11 a.m., it wouldn’t be appropriate to do so on November 11 during Remembrance Day ceremonies. Any brand posting at 12:00am on January 1st would have divided attention of their fans. Posting during times when natural disaster strikes, or major political events occur, could yield the wrong kind of attention. Alternately, if a brand is having an event – such a product launch or contest – increased impressions per post can warrant increased posting.
The sensitive issue of timing, combined with the need to develop engaging and relevant content, affirms that a Facebook marketing strategy should be both strategic and insight-driven. Brands should test what timings work best for them to ensure they’re optimising content, and treat their timing methodology as a guideline and not a steadfast rule.

A Common Purpose: “Purpose and values—not the widgets made—are at the core of an organization’s identity, and they can guide people in their efforts to find new widgets that serve society.”

Institutional Grounding: “An investment in activities and relationships that may not immediately create a direct road to business results but that reflect that values the institution stands for and how it will endure.”

Emotional Integration: A process used by the Shinhan Bank after its acquisition of Chohung Bank that involved holding a series of retreats and conferences intended to spread strategic and operational information and also to foster social bonding and a feeling of being “one bank”.

Emotional Engagement: Great companies go beyond ubiquitous statements of corporate values to nurture a dialogue to keep “social purpose at the forefront of everyone’s mind and ensure that employees use the organizational values as a guide for business decisions”.

Innovation: “Companies claims that they serve society become credible when leaders allocated time, talent, and resources to national or community projects without seeking immediate returns and when they encourage people from one country to serve another.”

Self-Organization: “Self-organizing communities can be a potent force for change, propelling companies in directions they might not have taken otherwise. People with no formal orders serve as explorers and entrepreneurs.”

http://www.forbes.com/sites/csr/2011/11/07/why-corporations-with-a-social-purpose-perform-better/